Users search for something on Google:	Your ad appears with the search results:	Users click on your ad to visit your website:

Why Use Adwords?

• Millions of people search for information on Google every day
• Your ads are only seen by people actively searching for your product or services
• Ads appear above or next to the normal search results
• You only pay when someone clicks on your ad to reach your website
• You control the daily budget which can be changed to match the needs of your business
• Detailed reports showing the performance of the ads can be created
• Advertising to people looking for what you can offer = more traffic

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